What is WordPress?

What is WordPress?

It’s the best way to build a website!

WordPress is the world’s most popular website builder, powering over 43% of the world’s websites from Fortune 500 companies to bloggers and small businesses.

It has become so popular because it is easy to use and completely customisable, you can grow your website when and as you need to. You can add more pages, more articles, more functions and capabilities without knowing any code. 

So, what is WordPress exactly?

WordPress is a content management system (CMS). A content management system is basically software that helps users create, manage, and modify content on a website. The software doesn’t cost anything, it runs online, you don’t need to install anything onto your computers. Anyone can install, use, and modify it for free.

WordPress has been around since 2003 and has been growing ever since, regularly upgrading and improving the system. In the beginning, WordPress was mainly used to create blogs but now it is sophisticated enough to run e-commerce stores, mobile apps and membership/learning sites.

WordPress was built for non-techie people, You don’t need any coding knowledge or any other skills in order to use your website.

Why use WordPress for your business website?

WordPress is a site builder that has been around long enough for it to be reliable and trusted by many. Thanks to its flexibility and security, WordPress is really the best site builder for small businesses. 

There are tons of free, plus freemium and premium, tools to unleash WordPress’ power for businesses. With plugins for SEOlead capture, analytics, and more, you’ll be able to integrate and grow your business using WordPress.

Plus the various tools allow you do things like integrate your business with third-party apps like email marketing and payment gateways or customise WordPress in multiple languages!.

Is WordPress secure?

Security is a major concern for businesses these days and you want peace of mind that your data (and your customers’ data) will be protected. WordPress offers several features to safeguard your website, like logging out idle users and adding two-factor authentication. You can do even more by purchasing plugins or downloading free ones from the store. Please note though, WordPress and its plugins regularly get any security issues fixed, their functionality improved and updated! It’s important that we check in every so often to update these as well as assess them all together for optimisation purposes.

Is a logo a brand?

Is a logo a brand?

To cut it short, no, a logo isn’t a brand but an integral part of a brand.

What is a logo?

logo is a symbol made up of text and graphical elements that identifies a business.

 

What is a brand?

A brand is a sum of many parts. A brand is everything that someone experiences with your business, product or service-online or offline, 24 hours a day and 7 days a week.

Overwhelming concept hey!

Some businesses spend millions defining and protecting their brand. From the colours right through to how staff speak to customer’s in-store (think Maccas).

I create “visual identities” for businesses to a level that they want.

The core of a visual identity is the logo, colour palette and typography.

Some businesses choose to expand on this and have stationery, icons, marketing collateral designed, car wraps, signage etc etc.

All are building blocks to creating recognition within your customers.

 

What is a basic style guide?

What is a basic style guide?

A basic style guide defines your logo and outlines what colours and fonts you should use.

Logo, colour and typography are the three key components to your business’s brand and visual identity.

A style guide is needed to help keep key elements of your business’s visual brand identity consistent.

The style guide shows you the logos, fonts and colours that form part of your identity and should be used consistently in all your print, marketing collateral and social media.

Below is an example of a basic style guide using an “Example” business.

 

Basic style guide example by Piko Piko Designs
What is a “digital logo suite”?

What is a “digital logo suite”?

A digital logo suite is a collection of different versions of your logo for use in print and screen/web applications. 

As a general rule of thumb, anything for:

Print use CMYK 300dpi eps

Screen / Web use RGB 72 or 144ppi jpeg or png

Now, let me explain all the terminology…

COLOUR

CMYK
CMYK stands for Cyan, Magenta, Yellow and Key (Black) and are the four primary colours (inks) that make up the traditional printing spectrum, and also computer printers. 

RGB
RGB means Red, Green and Blue and are the light colours emitted from a screen. RGB is the colour mode to use for screen, digital or web use.

Mono
Mono is one colour, generally black.

 

RESOLUTION

DPI = dots per inch
Dots per inch is a printing measurement. Traditional printing uses small dots to create all the different colours of the spectrum.

PPI = pixels per inch
A pixel is a small unit of a display screen.  72 pixels per inch is the standard or screen resolutions of screens. 144ppi is becoming more common for use on higher definition screens.

High = 300dpi
High resolution files are used for printing.

Low / Medium = 72 / 144ppi
Medium and low resolution files are used for screen.

 

FORMATS

PIXEL
Pixel is a unit of a screen. Pixel based files are jpegs and pngs.

JPEG
Probably the most common pixel based file format, used in both print and screen. All photos are saved as .jpeg (or .jpg) in either RGB, CMYK or Greyscale, at different resolutions. JPEG stands for Joint Photographic Experts Group. JPEGS can be compressed to different qualities from low – maximum. Low compression leads to loss of pixel information and can make the photo look blurry.

PNG
PNG images are pixel based and are generally used when you want transparency in your graphic. Meaning Portable Network Graphic, these files can be saved at different resolutions in greyscale and RGB and are for screen use.

 

VECTOR
Vector files are line based files rather than pixels or dots. For example, a vector file of a square is made up of 4 lines, not a square of pixels. Vector files are not affected by resolution. They can be scaled up or down without any loss of quality. Vector files are eps and pdf files.

EPS
An eps is an Encapsulated Postscript File and is vector based. These files are generally produced by industry drawing programs and are used for print. They are scalable without losing quality.

PDF
PDFs have become one of the most commonly used files these days, used a lot for documents, contracts and books. PDF means Portable Document File and are widely accepted by operating systems, software and devices. They can be provided as black, greyscale or colour in many resolutions, vector or pixel based. The pdf logo file I provide is vector based.

 

ORIENTATION

Sometimes a logo will be designed in different orientations giving its use more versatility.

PORTRAIT
Portrait is higher than it is wide.

LANDSCAPE
Landscape is wider than it is high.

 

Please note, there are many different kind of files and uses. The above are just the ones I provide in my digital logo suite.

If you need your logo supplied in a specific format just ask.

Why your business needs a website rather than a facebook page

Why your business needs a website rather than a facebook page

Why do I need a website if I have a Facebook page?

Facebook business pages are a popular option for business owners because they’re free, and they understand the system as they use Facebook in their personal lives. 

However, now it is more important than ever to have a professional business website.

You can think of social media as your marketing department and your website as your sales department. Your business website should be the home for all your business information and digital content.

Social media is pretty saturated with content. Cat photos, food porn, advertising, advertising, advertising. People generally graze or skim over their screens.

If your business only uses Facebook, your information is scattered around in posts, photos, in a grid, where people pick and choose what they want to see. People can like and comment on posts, but you’re not in control of everything within your social pages.

What happens when these networks shut down, hacked, start charging, or lose popularity? Plus, not everyone is using these social networks, you need to gauge who your target market is.

With your own business website, you own and control your content. You can set out all your business information in a clear and logical way. Set out your terms of business and how you interact with your customers. You can add additional functions like quotation requests, price lists and appointment booking, which can save you time in your sales process.

Think of your business marketing like a wheel with a hub and spokes. Your website is the hub and the spokes are all the things you do to market your business, like Facebook, directory listings, advertising, signage. They all lead into the hub, your website, or your digital shopfront.

Having a business website allows you to use Google Analytics which provides a wealth of information about your customers. You can’t do this with Facebook. 

So, can a Facebook business page replace a website?

Not in my opinion, but they can work together as an online marketing tool to help you interact with customers and raise awareness.