Is a logo a brand?

Feb 3, 2022

Is a logo a brand post image

To cut it short, no, a logo isn’t a brand but an integral part of a brand.

What is a logo?

logo is a symbol made up of text and graphical elements that identifies a business.

 

What is a brand?

A brand is a sum of many parts. A brand is everything that someone experiences with your business, product or service-online or offline, 24 hours a day and 7 days a week.

Overwhelming concept hey!

Some businesses spend millions defining and protecting their brand. From the colours right through to how staff speak to customer’s in-store (think Maccas).

I create “visual identities” for businesses to a level that they want.

The core of a visual identity is the logo, colour palette and typography.

Some businesses choose to expand on this and have stationery, icons, marketing collateral designed, car wraps, signage etc etc.

All are building blocks to creating recognition within your customers.

 

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