What is a basic style guide?

Feb 3, 2022

Piko Piko Style guide example

A basic style guide defines your logo and outlines what colours and fonts you should use.

Logo, colour and typography are the three key components to your business’s brand and visual identity.

A style guide is needed to help keep key elements of your business’s visual brand identity consistent.

The style guide shows you the logos, fonts and colours that form part of your identity and should be used consistently in all your print, marketing collateral and social media.

Below is an example of a basic style guide using an “Example” business.

 

Basic style guide example by Piko Piko Designs

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