Why do I need a website if I have a Facebook page?
Facebook business pages are a popular option for business owners because they’re free, and they understand the system as they use Facebook in their personal lives.
However, now it is more important than ever to have a professional business website.
You can think of social media as your marketing department and your website as your sales department. Your business website should be the home for all your business information and digital content.
Social media is pretty saturated with content. Cat photos, food porn, advertising, advertising, advertising. People generally graze or skim over their screens.
If your business only uses Facebook, your information is scattered around in posts, photos, in a grid, where people pick and choose what they want to see. People can like and comment on posts, but you’re not in control of everything within your social pages.
What happens when these networks shut down, hacked, start charging, or lose popularity? Plus, not everyone is using these social networks, you need to gauge who your target market is.
With your own business website, you own and control your content. You can set out all your business information in a clear and logical way. Set out your terms of business and how you interact with your customers. You can add additional functions like quotation requests, price lists and appointment booking, which can save you time in your sales process.
Think of your business marketing like a wheel with a hub and spokes. Your website is the hub and the spokes are all the things you do to market your business, like Facebook, directory listings, advertising, signage. They all lead into the hub, your website, or your digital shopfront.
Having a business website allows you to use Google Analytics which provides a wealth of information about your customers. You can’t do this with Facebook.
So, can a Facebook business page replace a website?
Not in my opinion, but they can work together as an online marketing tool to help you interact with customers and raise awareness.